The Design Philosophy of Lauren Ashlee
As a designer, I strive to be effective. I desire for people to see my work and become curious. I achieve this by constantly analyzing designs, layouts, and questioning exactly what makes other pieces of work successful. Always taking into account the principles and elements of design has helped me grasp the foundations of design and revisiting them during each stage of my design process allows me to see them in a new way.
Illustrations & Marks
Experience
2021
UX/UI Designer
Redesigned the onboarding process and home page of the KOYA app. Focused on data-driven and user-centered design methods to create product features.
2013 – 2017
Graphic Designer
Designed media content across diverse platforms such as point of purchase displays, tradeshow graphics online newsletters.
2019 – 2020
Environmental Graphic Designer
Conceptualize and develop interior and exterior print graphics and signage for Wells Fargo’s historical museum.
2020 – 2021
Black Design Ignite
I volunteer with Black Design Ignite to champion black designers. We are a collective of designers igniting change in the design community.
2017 – 2019
Exhibition Designer
Work directly with the Senior Exhibition Designer and Creative Director to propose & manage seasonal exhibition design projects.
2015 – 2021
Trifecta Media Group
Established brand standards and identities for various personal brands and startups.